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Laurustinus is an evergreen shrub of Mediterranean maquis and moist forest understoreys; in Turkey it occurs naturally in coastal regions and is widely used as a hedge plant in parks. Its white flower clusters, opening from pink buds, are among the few sources that flower in winter. Its nectar is scarce, and its pollen contribution is moderate.
It flowers a little at a time throughout winter, from November to April; the peak is in February–March. Bees can use it only on mild days suitable for flying.
It is not a honey source. The small amount of fresh pollen arriving in winter supports the early start of brood rearing in coastal regions.
Planted around apiaries in coastal regions, it eases the winter and early spring pollen gap. Its metallic blue berries are not edible for humans. It tolerates shade and pruning.