Turkish producers aim for pine honey exports

Amid fierce global competition in the honey market, where flower honey dominates worldwide production, Turkish producers are carving a niche with their unique pine honey to stand out. Turkish exporters have recently been facing the general problem of high production costs compared to rival countries, which makes it difficult for them to compete on price. Özen Altıparmak, the chairman of leading Turkish honey producer Balparmak, noted that this problem exists in the honey sector as well. He elaborated that the worldwide market for floral honey is intensely competitive, and they are trying to overcome this problem with pine honey, promoting it as a premium, distinctive alternative.