U.S. Launches Campaign to Promote Domestic Honey Production

U.S. honey producers are grappling with low prices, increasing costs, and a market saturated with imported and blended honey, which diminishes consumer trust in domestic products.

The American Honey Promotion Initiative is a new effort led by producers to enhance demand for U.S. honey and establish clear distinctions in the marketplace. This initiative involves a structured evaluation process aimed at addressing critical questions to assess the potential for a unified promotion and verification strategy to stabilize and expand the domestic honey market.