Sophia Croker, a fourth-generation beekeeper, addresses industry challenges.

Fourth-generation beekeeper Sophia Croker is raising awareness about the challenges facing the honey industry in Australia through her social media presence.

At 18, she secured a $40,000 loan to purchase 120 beehives. Today, she and her father manage nearly 2,000 hives, using her platform to educate the public about beekeeping.

Croker emphasizes the need for increased support for beekeepers as they contend with escalating costs, competition from imported honey, and the threat of varroa mites, which are jeopardizing the industry.