EU Beekeepers Celebrate Clear Labeling of Honey Blend Origins

The new Rules on Honey Quality and Labeling will take effect on June 14, 2026, implementing Directive (EU) 2024/1438. A significant change requires packers to specify all countries of origin for honey blends, along with their percentages, rather than using the current generic label “blend of EU and non-EU honeys.” Honey labeled before this date can still be sold until stocks run out. This change aims to empower consumers to make informed choices about honey blends from various countries versus local options, although it poses challenges in verifying the accuracy of origin information. Raising awareness about local honey remains crucial, and the European Beekeeping Association (EBA) will collect anonymous reports of labeling violations. Consumers are encouraged to check labeling accuracy after the implementation date, with a reporting form available on the EBA’s website (https://ebaeurope.eu).