El Arenal, a family-run business with 18 years of experience, specializes in products made…

El Arenal, a family-run business with 18 years of experience, specializes in products made from local Guanajuato honey. Founded by Elena Jasso in Guanajuato capital, the venture has expanded its offerings to over 30 items, including honey, propolis, pollen, royal jelly, soaps, shampoos, creams, and hair treatments.

The brand's name originates from a community of beekeepers, with production taking place along the Valenciana-Cristo Rey road. Elena explained that the project is family-oriented, with her father as the beekeeper and her siblings and brothers-in-law providing support. Their products are derived from various hive products, which serve as raw materials for personal care items.