YouTube Beekeeper Launches Honey Brand in Busan

In the farming village of Jangan-eup, Gijang-gun, located on Busan's eastern edge, an initiative is underway to explore new honey products. Local honey is being transformed into various items, such as creamed honey and hot honey, and a cafe has opened for consumers to experience honey directly. The goal is to create a venue for production, manufacturing, and hands-on beekeeping experiences. This project is spearheaded by Kim Kook-yeon, CEO of Vibee and a popular beekeeping YouTuber with 1 million subscribers.