Beekeepers support clearer honey labeling practices.

Most honey available in the Irish market is sourced from Asia, South America, and Central America. Beekeepers have welcomed a new European Union regulation that mandates clear labeling of honey's country of origin for consumers. This directive, effective from 14 June, requires Irish honey producers to specify the origins and percentages of their honey blends. Existing products on shelves before this change remain unaffected. Previously, producers could label their honey as "EU and Non-EU blends," but the new law aims to enhance transparency for consumers. Paul O'Brien, founder of the Irish Bee Foundation, expressed optimism that this change will empower consumers and combat 'honey fraud' that has plagued beekeepers for years.