New labeling regulations clarify origins of Irish honey brands.

Recent changes in labeling regulations have revealed the limited presence of local bees in Irish honey, with a prominent brand acknowledging its initial transparency efforts have missed the mark. New EU rules require honey labels to specify exact countries of origin and the percentage from each, replacing vague terms like “a blend of EU and non-EU honeys.” These regulations took effect on June 14th, but honey sold before this date remains on shelves, making it only now apparent where Irish consumers' honey originates. Much of it comes from distant regions, including Asia, Africa, and South and Central America.