Based in Torrelobatón, Francisco José González García, known as Fran, produces, packages, and…

Based in Torrelobatón, Francisco José González García, known as Fran, produces, packages, and sells honey from his apiaries located in Valladolid, Zamora, and Palencia. Although the business sustains him, he faces high costs and tight profit margins. Fran transitioned to beekeeping professionally in February 2020 after 20 years as a construction site manager, managing around 400 hives across the three provinces. He sells his honey under the brand Mielegante, with prices ranging from 10 to 12 euros, depending on the variety.