Beekeeper Coffee Attracts Investment from NBA, NFL, and PGA Figures

Beekeeper Coffee, a Los Angeles-based ready-to-drink brand, is enhancing its presence in the cold brew market with a new investment round featuring several NBA players and a nationwide launch at Target. Founded in 2023 by entrepreneurs linked to sports and entertainment, the company has attracted investors such as Rich Paul, Draymond Green, Anthony Davis, Zach LaVine, Fred VanVleet, De’Aaron Fox, NFL quarterback Jared Goff, golfer Min Woo Lee, and entrepreneur Matthew Pritzker. While the specifics of the investment remain undisclosed, the funding aims to facilitate expansion into new retail locations, product development, and marketing efforts.