Bulgarian company promotes intelligent hives, authentic honey, and ecosystem health.

Beekeeping has two main functions: producing honey, which has significant commercial value, and ensuring healthy bee populations and ecosystem balance. However, Sergey Petrov, founder of Pollenity in Bulgaria, points out that beekeepers are not compensated for the ecological benefits. Bees are essential for pollinating 70 of the top 100 food crops that provide our fruits, vegetables, and nuts, highlighting their importance to everyone, not just beekeepers. Unfortunately, bee populations are declining globally, facing threats from pesticides, fungicides, habitat loss, and other environmental issues. Additionally, beekeeping is becoming harder to sustain due to low pay and diminishing consumer trust in honey products.