The primary sector is facing significant profitability challenges, particularly for small…

The primary sector is facing significant profitability challenges, particularly for small producers reliant on distribution chains. In beekeeping, the disparity between what beekeepers earn and what consumers pay has prompted many to reconsider their sales strategies, focusing on direct sales to eliminate intermediaries. Fran, a 47-year-old beekeeper, transitioned from a construction manager to apiculture in 2020, managing around 400 hives across Valladolid, Zamora, and Palencia under the brand Mielegante.