Marcelo Doubña has integrated beekeeping into his farm in Apóstoles, Misiones, where he…

Marcelo Doubña has integrated beekeeping into his farm in Apóstoles, Misiones, where he manages around 300 hives alongside yerba mate production and other activities. This family venture produces approximately 10 tons of honey annually and aims to expand its commercial channels while utilizing the province's floral diversity, as reported by Bichos de Campo.

Doubña entered beekeeping over 15 years ago by chance, encouraged by a friend to add hives to his farm. Initially lacking knowledge, he has since involved his entire family in this endeavor. He noted that the bees have become a crucial part of their diversification strategy, which also includes yerba mate and pig farming.