JTI Korea announced on September 30 that it is launching a "Biodiversity Restoration Project"…

JTI Korea announced on September 30 that it is launching a "Biodiversity Restoration Project" aimed at fostering coexistence between nature and humans. This initiative focuses on creating habitats for honeybees, removing invasive plant species, and planting native flora.

The project aims to combat the decline of wild bees, which are crucial for 70% of global food production and ecosystem health, while also restoring ecosystems damaged by invasive species. JTI Korea has donated funds to the nonprofit organization Changemaker to support the project, which will involve field activities with landscaping and ecological experts starting in October.