The family apiary «Medunitsa» in the Dnipropetrovsk region has introduced an innovative sales…

The family apiary «Medunitsa» in the Dnipropetrovsk region has introduced an innovative sales method by converting a cargo minibus into a mobile shop. This enables direct honey sales in various towns and villages, reports News IO.

The new sales format has expanded customer reach, allowed participation in regional and nationwide fairs, and provides fresh honey to residents across the country. Mobile sales increase accessibility to natural honey for Ukrainians who value quality.

Transforming the minibus into a shop simplifies logistics and allows the «Medunitsa» apiary to quickly respond to demand in different regions. This approach supports the development of small agribusiness and promotes domestic products.