Mielizia introduces its new positioning with the payoff “Dal fiore a te” on the front of its…

Mielizia introduces its new positioning with the payoff “Dal fiore a te” on the front of its honey jars. The label now features a yellow badge highlighting over 600 beekeepers, a short supply chain, the Italian tricolor, and the 100% Italian designation. The packaging retains its glass jar, hexagonal shape, color code, and QR code across all formats, designed by Henry & Co.

The multisubject campaign “From our bees to your hands,” created by LDB Advertising, appears in consumer and trade print media. It features Conapi beekeeper members Irene and Giovanni, showcasing the full product range and individual items like Balsamic Honey and Sportpocket. The campaign’s core message is that quality comes from care.