Mielizia has renewed its brand identity with the slogan “From the flower to you,” highlighting…

Mielizia has renewed its brand identity with the slogan “From the flower to you,” highlighting the journey of honey from the hive to the consumer and promoting the Italian supply chain of over 600 beekeepers. This new message is featured on the packaging and communication campaign to strengthen the direct connection between producers and consumers.

The packaging redesign by Henry & Co. retains Mielizia’s distinctive elements, such as glass jars and the yellow logo on a black background, while adding new features: the slogan beneath the logo, a yellow badge for the short supply chain, the Italian tricolor, and the label “100% Italian.” The visual system applies to all formats and keeps the color codes that differentiate honey varieties.