The first beekeeping fair of the Southwestern Balkans, "Tromeđa," opened today on Zlatibor

The first beekeeping fair of the Southwestern Balkans, "Tromeđa," opened today on Zlatibor. Dragan Glamocic, the acting Minister of Agriculture, Forestry and Water Management, who inaugurated the event, stated that honey counterfeiting poses one of the biggest challenges to beekeeping, threatening producers' market positions and consumer trust.

Glamocic emphasized that genuine honey is not an industrial product made by a formula; it represents millions of bee flights, the beekeeper's work, nature, and uncontrollable time. He stressed that it is unacceptable for authentic honey to compete with counterfeit products on the market and that honest beekeepers should not be penalized for others deceiving consumers.