Thida Win, CEO of Plan Bee, a social enterprise based in Shan State, Myanmar, sees promising…

Thida Win, CEO of Plan Bee, a social enterprise based in Shan State, Myanmar, sees promising opportunities for honey sales in China's health and food sectors. Years of continuous learning and hard work have sharpened her market insight, boosted R&D activities, and built client partnerships. China's large population supports a vast market potential, with honey imports reaching tens of millions of yuan in recent years. She aims to capture 10% to 15% market share, which would be a significant achievement.