İbrahim Ergül, who had a long corporate career in Istanbul, returned to his family profession…

İbrahim Ergül, who had a long corporate career in Istanbul, returned to his family profession of beekeeping and started traveling across Anatolia. He moves his hives seasonally and shared the secret of real honey and the challenges of the sector.

At 43, Ergül left his career and followed his father's path, managing 300 hives under his own brand. He defines the difference between honey trading and true beekeeping as living in harmony with nature and enduring hardships.

Ergül's life is now spent not in offices but on Anatolian plateaus. In winter, hives are kept in the mild climates of Aegean and Mediterranean regions; in spring, moved to Muş and Bafra; in summer, to high-altitude Erzurum plateaus. This nomadic lifestyle involves battling nature and encounters with bears.